Discover How Coloro Works

We decoded color as the human eye sees it, and created a revolutionary color system

We took a 100-year-old color methodology and improved it with 20 years of applied science to come up with Coloro. We then perfected it based on how the human eye perceives color. Each color in our 3D system is specified by a 7-digit code. This code represents a point where Hue, Lightness and Chroma intersect. It's possible to define up to 1.6 million colors by applying this scientific system, arranged by 160 Hues, 100 Lightnesses and 100 Chromas. We've put 3,500 of these colors in our system, based on global input from trend forecasters at WGSN, creative and fashion industry leaders, and consumer research.

Realise Your Creative Potential

Find Colors Easily

Our intuitive system is the simplest and quickest way to find color. With a simple, logical structure across physical and digital products, we’re saving you time. Each unique 7-digit code represents the intersection of Hue, Lightness and Chroma, so every code is rational and every color is accurate.

Accurate Color Communication

You need to talk to a lot of people. So fluid communication is key to your global success. Our intelligent system offers a universal language so you can communicate effectively across departments and industries, and reproduce the color you're looking for. Our 3,500 colors are consistent across all products and can be shared with suppliers and manufacturers both digitally and physically.

Strategic Color Analysis

Our color analysis capabilities are second to none. All Hues can be sorted into low, middle and high Lightness and Chroma segments, which means you can evaluate your color strategy easily with a 9-segment analysis approach. We can help you develop an astute color perspective, and a custom color range. By reviewing target groups, historical color usage, and profiling individual colors, we can help position your brand accurately, using color as your guide.

Access More Colors

Coloro provides 3,500 colors. These colors were picked out of a potential 1.6 million colors. As the colors we’ve chosen are from across the spectrum, you can potentially identify and code any colors you want in-between, by applying our logical coding system. We’re giving you the creative freedom you’ve always dreamed of.

Our Suite of Creative Color Tools

Intuitive and intelligent products, whether you need a quick reference tool, a full library of color to plan in person, or prefer the flexibility of our upcoming online tool, Coloro Workspace.

Coloro Advisory

Optimize your internal color processes to unlock your team's potential.

Tap into Coloro's expert team for workshops and innovation sessions that cover everything from what your brand colors are communicating, to how color effects consumers' decisions to purchase.

Make Color Your USP

Let color set you apart. Our handpicked team of color experts will help you with everything from color management and education to strategy and innovation.